Hop Farm Beach History

We didn’t just pick a pretty spot and build a cabin. Our connection to Humlegårdsstrand has a history, and this first cabin is our way of sharing this magical place with you. Welcome to our slice of Swedish heaven.

1636

The story of the Larsson family in Humlegårdsstrand stretches back to 1636, when they first settled in Borg, a quaint village near Söderhamn. Over generations, they’ve nurtured their connection to the land.

1636

Hop Farm Beach History

1960s

Fast forward to the 1960s, and we find Bertil Larsson developing what is now Jonskär in Humlegårdsstrand. Seeing beyond the dense forests near Borg, he envisioned a peaceful archipelago ideal for family retreats.

1960s

1980s

His son, Anders, and Anders’s wife Lena established their family summer home in Humlegårdsstrand. It was here that they created lasting memories with their children, including their daughter Therese, away from their main residence in Borg.

1980s

2007

Enter Cole Roberts, a Canadian who came to Sweden to pursue his Master’s in Marketing at Umeå University. It was there that he met Therese. The pair quickly became inseparable.
2007

2013

After marrying in Vancouver, Cole and Therese returned to Sweden with their first child, Embla, settling in Gävle. Although an hour south of Humlegårdsstrand, it’s here they base their life and work, retreating to Humlegårdsstrand whenever possible.
2013

2016

During a work trip to Norway, Cole received exciting news from Therese about a cabin for sale next to her parents’ place in Humlegårdsstrand. They seized the opportunity to lay down their own family roots beside her childhood cabin.

2016

2018

The Roberts, with their three children—Embla, Asta, and Frey—continued to spend significant time in Humlegårdsstrand throughout the year, especially during the summer months. Their deepening connection to the place sparked the idea of opening it up to others, blending their personal haven with public hospitality.

2018

2024

2024

Inspired by Cole’s extensive hospitality background and the natural beauty of Humlegårdsstrand, the Roberts family realised their dream of sharing this idyllic setting. Hop Farm Beach opened its doors, offering a year-round retreat from the digital world. With the first rental cabin situated about 50 meters from the sandy shores of Dragedsviken, they invite others to discover their slice of heaven, ensuring guests find their own ‘Cabin Away’—a perfect escape into nature, happiness, and family moments at any time of the year.

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